Experienced marketing agencies can adjust their strategies to support dental practices of all sizes, locations, and service offerings. They also keep up with industry trends and offer solutions that are in line with new technology. The website of a dentists marketing company should be visually appealing and easy to navigate. It should include a photo gallery of satisfied patients, office equipment, and other details that help potential customers understand the practice’s brand. It should also feature dental-related news and blog posts.

Create informative videos that explain common dental procedures and oral health tips. Add client testimonials and show before-and-after photos to build trust in your practice. Share these videos on your website, social media, and digital ads.

Website

An experienced digital marketing agency can optimize your website to increase its searchability and user-friendliness. They can also provide local SEO services, such as claiming your Google My Business listing and encouraging positive reviews from satisfied patients.

You can also use social media for dentists to generate leads by offering new patient specials and promotions. However, you should be cautious about using online advertisements, as they can be expensive and may not lead to conversions. In addition, you should look for an agency that offers comprehensive services and has a transparent way of answering questions (e.g., by giving clear and concise answers that are easy to understand for a layman). This will help you avoid shady companies.

Social media

Social media marketing is a key part of any dental practice’s online strategy. Not only does it help reach new patients, but it can also reinforce a positive image of your practice and encourage patient loyalty.

In addition to Facebook and Instagram, many dentists use TikTok to reach younger audiences. This platform uses short video content to attract attention and build a following. It’s also a great way to showcase your team and promote fun events. For example, you can host a floss race or have two staff members compete to see who can unravel a box of floss the fastest.

Videos also tend to have higher engagement rates than text-based posts, so consider posting educational content and behind-the-scenes looks at procedures. You can also post testimonials from your current patients to boost your credibility.

Local listings

Local SEO for dentists is a powerful digital marketing strategy that can grow your dental practice by boosting visibility, attracting qualified leads in your local community, and outperforming competitors. This approach includes Google Business Profile optimization, online reputation management, and localized website content. Local citations and backlinks are also vital for improving your local search rankings.

When potential patients search for “dentist near me,” you want your practice to appear at the top of the results. This can be done by optimizing your GMB listing and claiming local directory listings, such as Yelp and Healthgrades. Make sure that your name, address, and phone number (NAP) are consistent across all online platforms to boost credibility.

Differentiating your dental practice from the competition is essential to gaining new patients. This can be achieved by highlighting unique selling points, such as a patient-centered approach or advanced technology. It is also important to optimize your website for mobile devices.

Blogging

Blogging can help dentists market their practice by providing informative, helpful content for potential patients. It also helps them keep their website up-to-date, ensuring they don’t lose visibility in search engine results. However, creating new blog articles is time-consuming and requires a lot of planning. To make the process more manageable, dental practices can use Adit’s call tracking software to analyze website traffic and engagement metrics.

It is important for dental blogs to resonate with patients. Educative posts are valuable, but it is important to avoid using jargon and complicated concepts that may not appeal to your audience. The most successful blog posts are those that focus on patient needs and solutions to common problems. They should be interesting, easy to read, and genuinely helpful. This will establish your dentists practice as an authoritative source of information in the industry and increase traffic to your website.